Instagram can be a powerful social tool to help your church reach people in your community. It’s one of the most popular social media platforms and it’s growing in users from all age groups daily.
If you’ve created an Instagram account for your ministry, but are wondering how you can increase the number of followers, likes, and comments that you’re getting, we’re here to help.
Here are five tips to increase engagement on your page:
1. Post Consistently
Increasing engagement begins by giving your online audience something to engage with. Set goals to post frequently and consistently. A good starting point is to post on Instagram at least once per day around the same time, so that your audience knows when to expect your posts.
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2. Aim To Add Value
It can be easy to get caught up in what you want from your audience, but it’s best to ask what you can give to your followers. Seek to provide value to their life with your posts. This may look like encouragement, spiritual reminders or just good, clean fun.
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3. Use Creative Imagery
Beyond sharing photos of what’s happening at your church, using creative graphics in your posts can bring a lot of life to your page. Professional-quality graphics with creative fonts and imagery capture the imagination and show intentionality.
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4. Ask Your Audience Questions
Asking questions is one of the best ways to increase the amount of comments on your posts. People enjoy sharing their thoughts and experiences online. When you ask questions, you’re giving them permission to speak up and participate in the conversation.
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5. Post About Relevant Topics
When planning your posts, it’s always a good idea to keep in mind what’s happening in the world around you. What are people already talking about? Is there an upcoming holiday? Join in on the larger conversation with your Instagram page.
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CMG Social Makes This Super Easy
Increasing engagement on your social pages doesn’t have to be difficult. CMG Social has over 500 graphics that are ready to use and make Instagram super simple. Our entire CMG Social library is available now as a part of the CMG Premium Subscription. So, not only will you improve your social media pages, but you’ll be equipped with thousands of motion backgrounds, titles, and templates. It’s never been easier to look great!
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